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Henkell Freixenet is introducing new products from several of its sparkling wine brands at this Vinexpo Asia this year. Among others, it is relaunching its iconic Cordón Negro Freixenet, one of the most international brands of sparkling wine. The new revamped packaging is designed to commemorate the 50th anniversary of the brand ́s iconic cava. The new core label design underlines the brand’s quality and consistent craftsmanship and includes iconic brand cues and features the new logo. “We are thrilled with the new design”, said Pedro Ferrer, CoCEO & Vice-President Grupo Freixenet. “It is more premium, more confident, more distinctive. It will distinguish Freixenet from competition and reinforce our reputation as a progressive, innovative and customer-centric brand”. The new packaging presentation comes in its flagship cavas, Cordón Negro, Cordón Oro and Cordón Rosé, and will be rolled following its reveal at Vinexpo Asia 2024.
