Hong Kong is the 4th business partner of China. Third financial place in the world, Hong Kong remains a model of economic performance, also on the world podium for the quality of its business environment.

A true wine hub in Asia, the region is ideal for reaching the main markets: China, Macao, but also Japan and South Korea. Since 2008 and the implementation of its new customs policy, Hong Kong has been the leading Asian place for the wine trade, with double-digit growth projected between 2022 and 2025.

Here, the enthusiasm for international wines and spirits is unparalleled, with an exceptional diversity of products and a first-rate level of knowledge, thanks in particular to the presence of renowned sommelier schools. The territory is thus conducive to premiumization (42% of sales).