Baur au Lac Vins Asia is a venture undertaken by Baur au Lac Vins, which traces its history to the Baur au Lac Hotel, a renowned landmark in Zurich, Switzerland, established in 1844.

True to the spirit of innovation that has helped secure its renown, Baur au Lac Vins successfully leveraged its fine and rare wines business into a new area of excellence in 2009, creating a concept for introducing specialist wines to discerning connoisseurs in the increasingly sophisticated Asian markets.

The great traditions of winemaking craftsmanship and savoir-faire call for skilled representation, so that wine lovers in distant lands can appreciate and enjoy specialty vintages with the same enthusiasm as connoisseurs in the country of production.

By choosing Baur au Lac Vins Asia as their brand ambassador, our wineries partners can focus on what they do best: building a dream into every bottle of their wine, while letting us bring that dream to wine lovers across Asia.

Baur au Lac Vins Asia “builds” brands by personifying each winery for a select audience, communicating its strengths and values, and perpetuating brand loyalty. We develop each winery, each image, finding exactly the right importers and distributors who work hand in hand to ensure that end customers’ expectations are met or surpassed, time and time again.

We at Baur au Lac Vins Asia live up to six generations of history, which is the cornerstone of our business today. In keeping with the venerable Baur au Lac tradition, we strive to innovate while ensuring consistent results, and we take pride in being the foremost provider of outstanding products, serving our partners reliably and transparently to foster lasting, profitable relationships.