GZ ECL Wines is an affiliate of Direct Wines Limited, which represents Laithwaites Direct Wines in Greater China and Asia. Laithwaites Direct Wines is a leading direct-to-home independent wine merchant established in UK by its founder Tony Laithwaite

CBE in 1969. They sold tens of million bottles of wine annually to their worldwide members. Their wines cover 25 countries, directly sourced from over 900 wineries via their own buying team of over 40 professionals residing in 10 countries. They select over a thousand outstanding wines from 40,000 entries every year, most are exclusively represented with plenty of medal winners. Laithwaites also owns and manages wineries and vineyards in major wine regions, including the most prestigious Windsor Great Park Vineyard English Quality Sparkling Wine, two wineries in Bordeaux - Le Chai au Quai and Chateau La Clariere together with RedHeads, their most innovative and environmentally friendly winery in Barossa of Australia.