Free entrance: First come, first seated

In every market around the world, thousands of wines compete for the same listings. Every year, as Head of Wine Asia for 67 Pall Mall, Richard Hemming receives dozens of solicitations from wineries making the same old mistakes.

In his presentation, Richard will explain the realities of selling wine via global data as well as his personal insight into the most common pitfalls of markets like Singapore and Hong Kong.

Over a 23-year career covering retail, communication and hospitality, Richard’s broad experience will offer practical advice for anyone trying to sell wine for a living: in other words, all of us.

放眼全球每个葡萄酒市场，成千上万的葡萄酒竞争同样的入场券，期待被推荐出现在葡萄酒单上。作为67 Pall Mall 亚洲葡萄酒负责人，Richard Hemming表示，每一年他都会收到数十家酒庄主动请缨的合作邀请。而对他而言，每一家酒庄都在犯相同的错误，循环往复。

此次，在Richard的演讲中，Richard 将透过全球葡萄酒市场数据，以新加坡和香港葡萄酒市场为实例，分享他对最常见的葡萄酒市场陷阱类型的独特见解，进而阐明和探究葡萄酒销售的实质。

23 年职业生涯，涵盖葡萄酒零售，餐饮和葡萄酒传媒。Richard 的丰富经验将给每一个试图以葡萄酒销售谋生的从业者，带来实用性的建议指导：亦或是，给我们所有人。