Established in 2015, LES BIENHEUREUX (the well happy people) revolutionized the spirits market through innovation for excellence. In practical terms, this means that our research and development team works with black drinking glasses and only finalizes a product when it stands above its best competitors in a blind tasting. This uncompromising method made BELLEVOYE the leader in French whiskies in terms of turnover and earned EL PASADOR DE ORO premium rum the most medals in its sector. It also provides our other brands products a very high development potential. 

Encouraged by this initial success, the company now invests 10% of its turnover in research and development to keep its momentum going. Founded on ethical and aesthetic values, fiscally based in France, and receiving no subsidies, the young company is proud to hire all its staff on openended contracts with a net minimum wage of two thousand euros while treating its suppliers as its customers. Its annual growth rate of +86% over the past five years has allowed it to purchase its own brewery and its own distillery in Cognac – Bercloux.